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The communications of childern's television on social networks: Case study ČT :D
Polák, Tomáš ; Supa, Markéta (advisor) ; Wolák, Radim (referee)
This study explores how the only public TV channel designated for children in the Czech Republic approaches on a children's audience and how it communicates with a child and adult viewers. The primary research of this study has a qualitative nature. The case study was used, the data were analyzed thematically. In the study, several interviews were conducted with the key television staff responsible for communication. Research based on a literature review found that television workes view the viewer as an active audience. They create content which is to be edutainment. ČT :D follows world trends and uses the latest technologies, including social networks, to communicate with the child's viewer. However, social networks ČT :D does not consider to be the key means of communicating with child viewers due to the age of its target group. Within the paradigms that dominate the discourse of approaching to the child's viewer, social constructivism was found out.
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Contemporary media content through the eyes of child prosumers
Hemerová, Aneta ; Soukup, Martin (advisor) ; Supa, Markéta (referee)
This thesis contains a qualitative analysis of the Czech children's television program, which the main topic is the presentation of other cultures. The aim is to answer a question, of how other cultures are presented to the children audience within this particular program. The key terms are viewed in the context of the concept of culture and cultural identity as defined by social anthropologists, that is, as a set of meanings and practices that are learned. The findings are also understood and compared to multicultural education, in which a culturally standard approach is seen as the prevailing approach in the researched TV program. Attention is also paid to the representation of children in the media content, and to the structure of children's media content. The qualitative analysis brought the resulting scheme entitled as Strategy of Children's Knowledge, which defines the three phases way in which individual areas and different cultures are presented to the audience. The first introduction is the first step when the viewer gets acquainted with emotionally and ideologically unpainted facts. In the second confrontation phase, the introductory information is further elaborated and related to the main characters, so it is clearly defined as who "we" are and who are "the others". In the final stage,...
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